Active recruitment: Recruiting teen gamers through parents

Audience: B2C

Objective: Our client wanted to understand the different types of gamers, mobile, non-console and PC gamers within adults and & teens. All these participants needed to have been up to engaged with digital entertainment.

Challenge: The teenage group is a challenging recruit, combined with specific quotas on types of gamers needed! 

Echo’s Active Recruitment Approach: Echo’s approach was to use Facebook Ad Campaigns and specific targeting to reach the parents of teenage gamers, using fun language to grab their attention and have their teens participate. We also used a peer-referral incentive for the teens to ask friends to participate and fill the harder quotas!

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